- Environment: conservation and preservation of our natural resources
- Local Community: placing the welfare of the community in our hotel projects
- Guests: operating with transparency in all we do each day
- Employees: ensuring a strong work/life balance for our employees
We have two major programs that we run: We Care, which focuses on our holistic commitment towards ethical excellence in all matters of the environment, our team members and their families. And the Giving Back program which focuses on how we can give back to the wider community with educational programs, donations and special events.:
Our parent company, Colibri Boutique Hotels, supports the Protection of Sea Turtles Program “Kanan Aak” of the Municipality of Tulum. In coordination with El Pez, their nightly patrol of the beaches ensure nests are marked and eggs are moved to secure locations. When the eggs hatch they help the new hatchlings make their way safely into the sea.